Our website contains tracking technology provided by Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA (“Pardot”), which may include cookies (see section 5). Pardot is a Salesforce software module for recording and evaluating the use of a website by website visitors. Voluntarily provided personal data is first stored in Pardot and then processed with the Salesforce CRM system for the purpose of contacting and/or sending information. Salesforce does not store IP addresses, but uses the individual assignment features "unique visitor ID" and "unique identifier". Personal conclusions are not possible. Pardot collects and stores user data in pseudonymous profiles to provide interest-based advertising. You can prevent Pardot from storing data in cookies and the related records of your user behaviour by deactivating cookies (see section 4).
We use Pardot for our online marketing activities. It is an integrated software solution which we use for various activities, such as:
- E-mail marketing (newsletter and automated mails, e.g. for the provision of downloads)
- Social media publishing and reporting
- Reporting (e.g. traffic sources, access, etc.)
- Contact management (e.g. user segmentation and customer relationship management)
- Landing pages, blogs and contact forms
Our contact forms enable you, the visitor of our website, to find out more about our company, download contents and provide us with your contact details as well as other demographic information. This information as well as the contents of our website are stored on servers of our software partner, Pardot. We use these details for getting in touch with you. Cookies also tell us which services provided by our company are of interest to you. To do so, we store information on your interaction with our website, such as downloaded documents, page visits, date and time of access (“user data”) and also if and when Körber Pharma you have opened marketing e-mails.
We use Pardot for optimising our advertising and customer attraction. We can only combine the pseudonymised data with personal information from your CRM profile so as to provide you with optimised and interest-based support if you have given us your consent to do so.
For further information on the processing of data by Pardot, please go to the Salesforce website.